Had any alcoholic beverages…at home… lately?
You’re certainly not alone!
Apparently a lot of us with money to spare and nowhere to spend it are upgrading our wine cellars. According to a recent article in the New York Times, “sales of wine, beer and spirits are up across the board and consumers are trading up and spending more. The pandemic has been a boon to retail alcohol sales of all kinds. Beer sales are up, as are those of wine and vodka. What has also changed in the pandemic is consumers’ choice of libations: They’re drinking more expensive bottles.”
Spirits — led by vodka — have actually surpassed their pre-pandemic volume, with overall retail sales up 24 percent since March. Retail sales of wine are up 16.6 percent since the lockdown and 13.4 percent for beer.
Are you busy printing labels for wine and spirits? We can help with premium offcuts from our Channeled ChoiceTM portfolio.
A few trends to keep in mind when you’re going after wine & spirits business:
More so than with any other beverage category, the wine label is the medium that sells the product. According to Nielsen, fewer than 30% of wine purchasers know which brand they will buy when they enter a store. For the remaining seventy-plus percent of wine buyers, the decision is made as they peruse the options available on the shelf.
And over the past half-decade the U.S. spirits market has steadily increased year over year. According to the Distilled Spirits Council, overall retail sales for spirits in the U.S. topped $72 billion with high end and super premium brands witnessing highest growth rates. Whiskey sales lead the category, so other spirits sectors have to work harder than ever to achieve on-the-shelf differentiation in front of consumers.
And the best ways for converters to differentiate their labels are:
- Print enhancements
- Exotic diecuts
- Specialty stock
- Foiling and specialty coatings.
Need material for your wine & spirits labels? We can help:
Here are some Channeled Choice materials that best fit this market:
- BOPP (Silver, Clear & White)
- Polyolefin (Clear & White)
- Synthetic Paper
- Semi Gloss
- Hi Gloss
- Silver & Gold Foil
- Silver & Gold Metalized Paper
- Matte Litho
- Uncoated Litho
Give us a call at 1-800-633-6272 or click here for our Material Requestor .